UK-based "Internet Psychologist" Graham Jones asks in this article whether plain text emails could make a come back. Hmm, not so sure. What do you think?
That's a really interesting article, thanks for sharing! I'll play the devil's advocate and say that folks are likely to 'rediscover' plain-text email, given that their very scarcity has lent them a distinctive, almost old-world charm. If anything, longform plain-text shares the same personality as the emails we used to send to one another, pre-Facebook.
However, I don't think that email marketers are likely to give up the benefits of being able to report on opens, email client usage etc any time soon. I'd love to hear what everyone else has to say, though!
It depends on the purpose of the email. Certainly for marketing/campaign style stuff, people prefer pretty pictures and layouts. But I've noticed a big trend in plain-text emails lately for transactional-style emails amongst startups, often sent automatically after certain events are triggered within apps e.g. a welcome email sent after registering, sent easily using event-based trigger systems like GetVero or MixPanel. These emails have an air of authenticity to them, rather than a mass-produced blast not aimed directly at me - so I'm therefore more likely to respond. It's an interesting phenomenon and I'm watching it closely to see what happens.