This blog article from the Direct Marketing Association caught my eye.. The writer comments:
"The 1998 UK Data Protection Act is in the process of being updated. This can be a good thing because aside from anything else it aims to reduce the red tape, and add more consistency across Europe. However, the draft proposals are missing the mark and not going to meet the objectives unless some additions and changes are made.
"The definition of “personal data” is one example of this; it is proposed to be extended so it could cover some IP addresses and cookies;
" “a natural person who can be identified, directly or indirectly by means likely to be used by the Data Controller……in particular by reference to an identification number, location data, online identifier…” "
The writer argues that "This would change the whole way the internet and email marketing works. "
The legislation is only draft at this stage so anything could happen, and hopefully the DMA are doing their best to lobby against overly restrictive changes.
Thanks expertiseontap.co.uk - we really hope the DMA really do their best to make things fair for both recipients and marketers alike! Please keep posting updates here, we have a lot of customers like yourself who are likely to be affected by changes in the law.
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