Can CSS cause spam?

Hi everyone,

Can CSS create spam?
One of the emails that I did with CSS landed in the client's junk box.
But another vendor that did not use any CSS, had no problems reaching the inbox.

Does anyone know anything about this?
Or is there something I can read up.

This is quite new to me.

Thanks.


The following is the CSS:
<style type="text/css">
<!--
.text {
    font-family: Arial, Helvetica, sans-serif;
    font-size: 12px;
    color: #000000;
}
.style4 {font-family: Arial, Helvetica, sans-serif;
    font-size: 10px;
}
a.textlink:link {
    font-family: Arial, Helvetica, sans-serif;
    font-size: 12px;
    color: #164897;
    text-decoration: underline;
}
a.textlink:hover {
    font-family: Arial, Helvetica, sans-serif;
    font-size: 12px;
    color: #164897;
    text-decoration: none;
}
a.textlink:visited {
    font-family: Arial, Helvetica, sans-serif;
    font-size: 12px;
    color: #164897;
    text-decoration: underline;
}
a.textlink:active {
    font-family: Arial, Helvetica, sans-serif;
    font-size: 12px;
}
.copyright {
    font-size: 10px;
    font-family: Arial, Helvetica, sans-serif;
}
.footnote {
    font-size: 10px;
    font-family: Arial, Helvetica, sans-serif;
    color: #666666;
}
.style15 {font-size: 10px; font-family: Arial, Helvetica, sans-serif; }
.style14 {font-family: Arial, Helvetica, sans-serif; font-size: 11px; color: #cc0000; }
.style16 {font-size: 16px}
.style16 {font-size: 10px}
.blackBIG {    font-family: Arial, Helvetica, sans-serif;
    font-size: 14px;
    color: #000000;
    text-decoration: none;
}

-->
</style>

Mathew Mathew, 8 years ago

It is pretty unlikely that your CSS made the difference - filters typically work on the actual content of the email, keywords, number of images vs text etc.

Theoretically it is possible that using CSS is another data point for the filter, but I would not worry about that. You could always test your theory by removing the CSS and resending the email.


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travisbell travisbell, 8 years ago

On a side note,

While your CSS is likely displaying properly in the majority of email clients, you currently have the CSS wrapped in:

<!-- .... -->

Which will comment out your CSS in some clients rendering them CSS-less. If it was on purpose, cool... just though I'd mention it in case :D


--
Travis Bell

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