Alternative to Google Analytical

Hi Everyone,

Is there an alternative to Google Analytical ... i'm thinking particularly of the ability to follow a person from CM onto a website and see where they went.

Thanks for your thoughts,
Slater

bluesnapper bluesnapper, 8 years ago

There are some big ticket options such as Webtrends and Omniture. Clicktracks is also a good product and they have a hosted (page tagging) version and a logfile analyser version.

Yahoo recently bought IndexTools and now call it Yahoo Web Analytics - not sure if this will be free though.

MS is in beta with its free analytyics tool: Microsoft adCenter Analytics.

Why do you want an alternative to Google Analytics (GA) which is free as well? It's certainly worth trying first.

I've spoken to some of the other analytics vendors and asked them what they think of GA - their response is that 'GA is OK - it's opened up the market - but you'll eventually hit a glass ceiling in functionality' though they cannot state what that is...I have yet to hit it and I work on some big sites.

In GA, to do what I think you want, you just need to append tracking parameters to the link in your email before you submit it to CM for TX. for eg:

http://www.mydomain.com/index.html?utm_source=customerlist&utm_medium=email&utm_campaign=1234

There are other parameters you can use or you can use fewer if appropriate. In the above example, in GA, you'll be able to cut the visitor data by source ie 'customerlist', by medium ie 'email' and by campaign ie '1234'

Hope that helps

Andy


A UK-based internet marketing consultant specialising in paid search, SEO, conversion optimisation and Google Analytics. Some of my clients have been with me for over 5 years. I must be doing something right...
bluesnapper bluesnapper, 8 years ago

Sorry, the url got truncated for some reason. The example tracking parameters are:

?utm_source=customerlist&utm_medium=email&utm_campaign=1234

Andy


A UK-based internet marketing consultant specialising in paid search, SEO, conversion optimisation and Google Analytics. Some of my clients have been with me for over 5 years. I must be doing something right...
slaterk, 8 years ago
bluesnapper :

Why do you want an alternative to Google Analytics (GA) which is free as well? It's certainly worth trying first.

I've got it hooked up on my site, and CM is tagging the refferals with the emailer's name. All good there.

It's just that with google's privacy policy you can't follow a person into your site because any personal identifiers are stripped off:

Dave from CM :

Hi section31, unfortunately it's against the Goggle Analytics terms of service to include obviously personally identifiable information in tracking URL's. For example, a name or email address. When we launched this feature we did originally start with the email address as the ad value in the utm tags, but after this was bought to our attention we had to roll that functionality back I'm afraid.

For example, i might have only 2 click throughs from the one campaign - both of which i can identify from CM. If, say, one of them spends a heap of time on the site and the other doesn't, i'd be interested to know which one, but with GA i can't find out which is which.

The other reason is very similar, but is come to from a different angle. Yesterday i saw that someone from a particular agency (they run their own server, and so i identified them via Visitors / Network Properties / Network Location) had come to my site, spent some time there and viewed a good number of pages. I'd like to know which pages they went to so i can tailor marketing to them, but i can't see a way to do this with GA.

Hope that explains my needs? (insert joke here:)

Do you think there's a way to get what i'm after?
Cheers,
Slater

bluesnapper bluesnapper, 8 years ago

Privacy aside...

I just did a quick test and this works in CM: by creating a click url in your email:

http://www.yourdomain.com/index.html?utm_campaign=[rid]

where 'rid' is a unique id field in your dbase specific to a contact, most dbases will create a unique id , CM will add it and Google Aanalytics should track it (via the campaign variable)

That said, it may well violate Google T&Cs. It would look a little odd that 10s, 100s or even 1,000s of utm_campaign values suddenly appear in GA - if Google is 'watching' that is - though it sounds as if you're talking about a small number of click-throughs.

I know where you're coming from with this but, rather than trying to identify one or two individuals from a small number of clicks, why not spend the time trying to build your list by reviewing your converison points (goals) and consider how to get visitors to provide their details? You could then look at segmentation analysis. Tailoring your marketing to accommodate a the few is, I think, very risky.

imho there's more value in optimisating conversions - getting more people to to engage at a deeper level - than knowing Bill Bloggs spent 10 mins on your site (possibly while browsing in another tab..)

Andy


A UK-based internet marketing consultant specialising in paid search, SEO, conversion optimisation and Google Analytics. Some of my clients have been with me for over 5 years. I must be doing something right...

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