One of the four criteria for permission is implied consent if someone has bought from you in the last two years. I work for a non-profit arts organization, and we have members who contribute annually. Can a membership be considered a "purchase" in terms of permission? They all receive benefits with their memberships, and some of those are hard benefits; that is, they have a monetary value that. Because of this, a portion of each membership gift is not tax-deductible.
We are working on increasing our e-communications with our members, and would like to know if this is a valid consideration for implied permission. Thanks for your help.
This is a slightly grey area actually. You would be much better off if you could let people opt in explicitly when donating, so that it is clear.
We would consider on a case by case basis whether you could send an initial contact email to these people through Campaign Monitor, asking them to join an opt-in list though.
Thanks. Most of our memberships are solicited via offline forms, although online, we do have the "check-in" box for online purchases. We'll just continue soliciting permission with a check box on our paper form
That sounds like a good solution Sara, thanks for checking with us.