We have a list of about 70,000 people which we have been sending for about 3 months now. On average we get around a 10% open rate, which is pretty poor.
We have decided to look at culling subscribers that haven't opened the email in the 3 months, but we are unsure about how to go about this? Ideally we can find them, and simply move them to an inactive list.
Does anyone know how to go about this job?
Hi, this is a great question, and you really have a to of options on how best to handle a low open rate.
First things first, you can use our segmentation feature to send campaigns only to those that, for example, have opened the last 3 campaigns. Or, you might want to send a target offer just to those recipients who haven't opened the previous 3 and see if you can re-engage them.
The only problem with this is just how inaccurate open rates can be. I won't go into the full details here, but check out this great article for an overview of open rates and some ideas on what you can do to improve them. While we're on the subject, here are some more quick and easy suggestions on ways to re-engage inactive subscribers.
Hope that helps.