I love using CM, my clients also love the end results. While still small-fish in a big pond, we are achieving 70% open rates. I think I'll take a look at segments next.
Keep up the great work!
70% open rates are fantastic! Well done, I'm sure there is plenty of other people who would love to know your secrets.
No real secrets. I just try to ensure the campaign emails are well designed for our target market. I like to think we balance high value information with the less interesting standard messages. Being the cycling crowd, my clients subscribers are a pretty dedicated bunch. They are also not afraid to provide feedback!