Why use CM over SF?

Hi All,

I've got a client who wants to use Salesforce's built in capabilities to send email campaigns. I'm pretty sure tracking, customization, etc. is pretty poor within Salesforce, and I want to steer her toward using Campaign Monitor. Does anyone have any ammunition/concrete reasons why you'd want to steer clear of using Salesforce for email marketing?

Thank you!!

aognenoff, 9 years ago

For all the reasons you've stated but more importantly, sending limits.

You can send mass email to a maximum of 1000 external email addresses per day. The maximum number of external addresses you can include in a single mass email depends on the Edition of Salesforce you are using:

Professional - 250
Enterprise Edition - 500
Unlimited Edition  - 1000

That of course is using the built in mass email tool - not an integrated third party.  We use SF extensively but choose to use CM for email marketing for all the reasons you've stated.

roshodgekiss roshodgekiss, 7 years ago

Hi folks, sorry to dig up this old thread, but there's now a Salesforce connector for Campaign Monitor - check it out.

The Salesforce connector for Campaign Monitor can be installed on Enterprise and Developer Editions only, for up to 5 licenses during the trial. We've got a walkthrough, screenshots and more details in our blog.

Many thanks to Han at SNB Apps for releasing a 30-day, limited free trial. We'd love to hear your feedback, or alternately, you can contact SNB apps directly.

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