Subscriber import question: 2 x firstnames/double-barrelled surnames

Hi
How would the import of subscribers be handled for the following scenarios

(1) John & Jane Smith,jsmith@yourdomain.com
How would CM handle the "& Jane?" in terms of the personalised greeting?

(2) John Smith Brown,jsmithbrown@yourdomain.com
Where "Smith Brown" is a double barrelled surname but without a hypen, as they sometimes are.
How would CM handle the "Smith Brown" element in terms of personalised greeting?

Stig Stig, 8 years ago

Hi Julian,
one way to get CM to handle names like you described, is to drop the standard name field, and instead create custom fields for firstname and surname. This way, subscribers will have to enter first- and surnames in separate fields, but you'll also be able to use them exactly as they've entered them.

Stig


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expertiseontap.co.uk expertiseontap.co.uk, 8 years ago

Thanks Stig - an obvious but simple solution which I didn't consider!


Julian Wellings | Expertise on Tap 
Email Marketing | Video Marketing | Cheltenham UK
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Mathew Mathew, 8 years ago

Stig is (as always) right on the money. Just make sure you check the 'custom fields' section for the correct personalisation tags to use in your emails.


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