Is there some way to achieve this easily via Campaign Monitor?
Thanks for a great service.
Linking people to your website is also a great way to just get more people to your website and track that activity. In addition if you had separate read more links (perhaps a couple of short blurbs with read more links or something like that) you would be able to track which specific articles were being read, gives you more specific information about what parts of your newsletter are attracting interest, which is always nice.
I second Diana. Hosting the Web version of the email and the full articles on our Web site is how I managed the "read more" issue at my last company. The intention was to get readers onto our Web site.
Plus, with Google Analytics integrated into the email campaign, I was able to show my bosses that Web traffic spiked every time we sent a newsletter, which made them very happy.
That's great, thanks for the advice.