Question About Permissions

Hi everyone,

I'm new to the email list world, and have been reading up on permissions to make sure I'm in the right when sending emails for clients and so on.

I have a client who acquired a list recently and has updated and modified it themselves based on who they knew who was being hired or left different places. They service a very specific aspect of the education market, and the email addresses are all based on that market. Its under 3,000 addresses.

Now, they are obviously not opt-in email addresses, but they are relevant. I thought it was a hopeless situation, but reading around the CM forum, it seems a lot of people seem to believe that having a relevant opt-in email is okay. What I'm referring to is a single email that  basically says "hey, we have this email list, want in?"

Is this practice acceptable? Am I just misunderstanding something? Any advice on whether this is deemed okay or not would be much appreciated. There's a lot of rules, and a lot of grey areas, but you guys are the experts.


Mathew Mathew, 8 years ago

Thanks for checking.

With Campaign Monitor, that list would not be able to be used, because your client does not have the direct permission of each subscriber.

If he had contacted people individually and got their permission, that would be ok.

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brodeo149, 8 years ago

Thanks for the clarification!

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