I apologise if this has been covered before but I can't find anything anywhere. Is there a simple way to conduct A/B testing, i.e. is there a feature where I can split my subscriber randomly in 2 to send 2 different subject lines etc?
At present I'm using segments but the closest I can get is one segment with 1000 more recipients than the other.
Looking forward to your replies
There isn't any such feature yet. We have heard lots about this before though and have been talking about ways to go about A/B testing. I've gone ahead and added your vote for this feature, the more we get the more likely we are to move forward with it!
I am wondering if the split testing module ever going to done. I see post going back over 2 years in time from people asking for it, and campaign monitor promising it is coming soon but what does that mean. It would seem to me that it could be something that could be done fairly easily at first and then improve it, this way we aren't waiting forever for a feature many other programs already have.
Back in June CM wrote that a/b testing would be available in a month or so:
But this was before the hackers episode, which I imagine caused a set back. Fingers crossed, we will have this feature to play with shortly :) it's top of my wish list also...
That's spot on Anna, we were a day or so away from this release before the attacks. Now that we've got that behind us and worked through a range of other updates, A/B testing will be on your doorstep very, very soon.