What is the cost ceiling before the subs model becomes the best way?

How do we deal with customers (prospects!) with lists in 6 figures.

I'm thinking that there is a ceiling at which the activity becomes too expensive. Where the hit on the pocket is a far bigger deal than the number of emails delivered. 

What is the highest amount of money we can ask a client for the delivery of a campaign?

If we're charging a company $300 - $400 per campaign and they get a bit e-prolific with segments etc. - at some time the CFO is gonna want to know why he's paying for "free email". (Remember... we haven't had the opportunity to sell him on the benefits!)

Anyone up for a discussion?


There's a discussion re: pricing here

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