I posted on the blog today about my upcoming presentation in November at the Future of Web Design. This topic is the place for you to let us know what you would like to hear from me about email and newsletter design - or what you would like the web designer audience to hear.
I can't promise that we will incorporate every suggestion, but we do want your feedback and we do take it seriously. If you haven't already registered for the forums, it is truly quick and simple, so don't let that stop you giving your opinion.
Judging by the last kerfuffle with the Zeldman fan base I'd take some big blokes and heavy weaponry ; ) Or, if you need some backup I can make myself available. It is of course customary for close protection clients to cover all costs of said protection squad. Seriously though, great to hear someone from CM's going to fly the flag - its time email was recognised as a legitimate art. I think the main point I make (and made in the aforementioned kerfuffle) is that the anti-html-email crowd sound a lot like the web design doubters of a decade in the past and that most of the arguments they come up with against html email are exactly those presented by the content/accessibility brigade before it became accepted that good design did not have to exclude accessibility and standards.
Exactly right - we have been through all this before. Hopefully we can learn from what worked and what didn't work last time and get through a little easier this time around.
Perhaps it's just me, but most people don't associate designing an email newsletter as a profitable venture. Even the concept of email marketing is sort of skewered. I've asked regular folks who aren't involved in the business ask me "What's Email Marketing?" and the first answer that springs to their minds is SPAM. That doesn't leave much chance in winning the crowd over with designing email newsletters.
But that's what we have you for :)
I'm sure web designers who are up to date of what's going on in the Web Designing world are aware of Campaign Monitor, but are they convinced that email newsletter design is something they should invest their energy in?
And email design is limited by what email clients can provide, such as CSS support, image blocking, etc. If the major email clients ever decided to do away with one feature that affects email design, it could very well cripple this niche in a flash.
I would like to be there for this conference, but to sum up my 2 cents is that if you're going to praise and push email html newsletter design, you should also consider the issues that could arise with it.
You are right, there is a huge mass of designers out there who are avoiding the whole area of html in email. However, that clearly doesn't stop other people sending html anyway! We'll certainly be facing the problems and issues too.
Update: Here is my interview about my talk to give you some idea of what I am planning so far. I'd still welcome any feedback or suggestions on topics or issues to cover.
Or what shirt not to wear.
Hi, if you could mention about the state of play with animated gifs, background images on tables and Outlook 2007 that would be good. As someone who is constantly having to create emails (and, therefore, someone who constantly has to use tables again - shudder!) I'd like to keep abreast as to what is possible - I suppose the goal point being where we no longer use tables for HTML emails...1 day...1 day... ;-)
I'll definitely be talking about standards and our push to improve things in New York.
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