links in emails

I am trying to follow good practices setting up my links in emails. In some of the articles the client wants to display the website address. I have set up an "info" link with the proper URL, but the client also wants the actual web address to show for those people who just print out an email.

Even though I setup this displayed web address with no URL link attached, when I open in some email clients it displays it as an actual web link.

Did I explain that right and how can I avoid it making my text a link?

Dave Dave, 9 years ago

Hi Julia. Just to clarify, are you sending in HTML or plain text?

julia, 9 years ago

Hi Dave, sending in both, but it's the HTML version that I'm referring to. It noticed this happening in Gmail.

Dave Dave, 9 years ago

Thanks for clarifying Julia. Unfortunately there isn't much you can do about this. Gmail in particular automatically converts a URL into an actual link by default, so there's no real way of avoiding it.

Also, I'd strongly recommend against making the URL text a link. Remember, Campaign Monitor changes every link in your HTML campaigns so we can track link clicks for you. This means that even when you have a link like:

<a href=""><;/a>

We'll change that to:

<a href=""></a>

This change will mean that your email may get flagged as a phishing scam.

To ensure you never look like a phisher, avoid using a URL as the display text for a link in any HTML emails. Instead, try and use a word or phrase which describes the link itself. Such as:

<a href="">Visit our web site</a>

Even though we'll change that to:

<a href="">Visit our web site</a>

You won't ever be identified as a potential phishing scammer.

julia, 9 years ago

Thanks Dave,

however, we don't have any URLs setup as links. Our URL display text are the words "more info" and in regular text (meaning not set up as a link) is the site address because the client wants people to see it when the email is printed.

Gmail forces it into a link -- are you saying it's just a weird function of Gmail and we're not marked as potential phishers?

Also, I've just noticed, since Gmail forces such a link, there would be no tracking code behind the link. How would we know if people clicked/didn't click on it?

Mathew Mathew, 9 years ago


Yes, that is something Gmail just does to be helpful. It won't be tracked by us unfortunately, because when the email is in Campaign Monitor it is not actually a link.

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Stig Stig, 9 years ago

I didn't test this, but do you think Gmail would react differently to a url with a couple character entities in it like:

An image with the url could also be a last resort..

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Dave Dave, 9 years ago

Good thinking Stig, that could definitely be something worth testing.

julia, 9 years ago


I tried this: http&#58;&#47;&#47;www&#46;somethingsomething&#46;com, but Gmail still gave me a link. Maybe I just added it wrong.

xtom, 9 years ago

If the site loads without the www. you could try leaving it out, I think that works on my email client (ie. it won't link it automatically). Although not an option if you want the www. shown.

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