How CM calculates firstname and lastname

We've got various different name formats in our lists and I thought I'd post here for posterity how Campaign Monitor parses them for merging.

Bob & Jane Smith
yields first: Bob, last: Smith

J. Bob Smith
yields first: J., last: Smith

Bob Michael Smith
yields first: Bob, last: Smith

Bob Michael-Smith
yields first: Bob, last: Michael-Smith

Ho hum, not too exciting...

Mathew Mathew, 7 years ago


As Alex has posted:

Basically it is [firstname] = the first word (before a space) and [lastname] is the last word (after a space). If you do need more control than that, custom fields are the way to go.

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