April 1 launch? Bad idea?

Context:  Writing from the USA.  Last night on 60 Minutes a major report on email worms and malware.  Today I get a message from a friend's IT department warning of major worms going out effective April 1, "April Fool's Day." 

Wondering if I should encourage a new client to email this week, or wait for the storm* to blow over.  The client has no existing email campaigns, so this will be new to recipients.

*Is there really a storm?

Thanks much.

Mathew Mathew, 7 years ago

We haven't heard much about it here in Australia, although April Fool's Day generally is possibly not the best time for an email. It's likely a lot of people will have inboxes filled with 'hilarious' email already ;)


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lizzie01, 7 years ago

I didn't know "April Fool's Day" can be taken so seriously in the web world. I actually had some annoying e-mails that day. Well, it's only one day...

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