Personalization Tags Not Working in Text Version of Email


I'm trying to send a text version of an email using the personalization tag [firstname,fallback=customer], but the tag doesn't seem to grab the first name from the member database; in fact, the whole tag [firstname,fallback=customer] remains in the public view of the email when it's tested.

Does anyone have any suggestions on what to do? Does the text version use these tags at all?

Thanks in advance,


Mathew Mathew, 9 years ago

That should definitely work - can you send an email to support with your campaign details, and we'll check it out for you.

Get in touch with us on Twitter:
We're also on Facebook:

200,000 companies around the world can't be wrong.

From Australia to Zimbabwe, and everywhere in between, companies count on 
Campaign Monitor for email campaigns that drive real business results.

Get started for free