Statistics reporting anomaly

Hi,
As a company we've tried using CM for a small scale e-shot to follow up on a exhibition we held last month. We're very happy with the service and cost but recently the analytics seem to have broken.

We sent out to 170'ish recipients, half of which opened, and the link click activity over the first few weeks was as I expected. Since then it is reported that certain members have opened the email over 1,000 times, which I can't believe is actually the case.

Is this something we've set up incorrectly, or possibly a known issue?

Regards,
Mike

Mathew Mathew, 7 years ago

Please see http://help.campaignmonitor.com/topic.aspx?t=89 for how he measure opens - very large numbers often suggest the email has been forwarded by that person to a mailing list - each time one of those recipients opens it, it would count as an open for the original subscriber.


Get in touch with us on Twitter: http://twitter.com/campaignmonitor
We're also on Facebook: http://facebook.com/campaignmonitor

Join 200,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

Get started for free
1-888-533-8098