Sharing best practice: Obtaining customer anti-spam compliance

Just thought I'd share this with you. I used to get customers to indicate compliance on anti-spam policy by signing a piece of paper.
I now do this electronically using a web form.  See it here 
Saves paper, postage and makes it easier for the customer to action it,

Mathew Mathew, 7 years ago

Good idea Julian. As well as asking for agreement, keep in mind you will need actual details on how permission was obtained.

See http://www.campaignmonitor.com/blog/post/2752/how-to-check-your-clients-sending-permission/ for help with that.


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expertiseontap.co.uk expertiseontap.co.uk, 7 years ago

Thanks Mathew I hadn't seen that before.  I'm going to add an additional section in order to ask how the list was derived.


Julian Wellings | Expertise on Tap 
Email Marketing | Video Marketing | Cheltenham UK
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expertiseontap.co.uk expertiseontap.co.uk, 7 years ago

As per your recommendation Mathew I have now added a free text question to my web form.
I should stress I always meet with clients face to face initially and ask them questions about their list as per your guidelines.  The web form is really a re-inforcement of this.


Julian Wellings | Expertise on Tap 
Email Marketing | Video Marketing | Cheltenham UK
Follow me on Twitter

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