I have read that sending a follow up email significantly improves the open/click rates for a campaign. How can we do this within campaign monitor - we want to send the email to the "Not Opened" list only?
Also...any tips on what i should send would be helpful. Should we send the same email content to those that did not originally open the campaign (note - it is an internal communications)? or should we top it with "you may have missed this"?
Regarding opens, make sure you check out http://help.campaignmonitor.com/topic.aspx?t=89 first, as not all opens can be measured.
If you do wish to send again to those people, you'll want to setup a segment, as per http://www.campaignmonitor.com/resources/entry/1695/creating-and-using-segments/
I would suggest that having a note on the top would be good - for anyone who did open but didn't download images, for example, it would be better to acknowledge it is a resend.
@jverco - this can go pear shaped it may come across as annoying and increase your opt outs and SPAM counts. If you do want to do this, I would use a new subject line and have a new message in the creative, with the same call to action.
I have seen this happen before and lists end up becoming stale due to marketers wanting to amp up the open rate. If the open rate is really low, there is a fundamental problem with the email strategy as a whole and this should be examined before doing resends.