I have a client who wants to send an email to his current mailing list introducing a new newsletter. Is there a way to add a checkbox to the email, allowing them to opt-in right there? Or do I have to create a link to a form where they would sign up for the new list and create a whole new profile?
You would basically need to have a link in your email, but if you look at http://www.campaignmonitor.com/blog/post/1888/how-to-create-a-subscription-c/ you can see how you can construct that link to pass through the email address of the subscriber to the new list.
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