What is bounce rate?

Hi all,

I'm new in CM. And I would to ask you an easy  question.

What is bounce rate?

Is 'bounce' the emails that not arrive to the subscriber? Or deleted email?


Mathew Mathew, 8 years ago


Bounced emails are ones where we send it out, but we get back a message from the recipient's mail server saying that it could not be delivered. So it could be a bad address, or a full mailbox, etc.

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