SPAM Filter results

Hi,

I just ran a SPAM filter test on the campaign I am about to sent. This is the first time I am using CM.

So the newsletter passed 92% of the filters. It failed Postini, no explanation is given. Also, it passed Spam Assassin 3.1 with a score of 2.8

Now is it good enough for me to go ahead and issue the newsletter?

Since it did not give any explanation on why it failed, I do not know what caused the failure!

Any help will be really appreciated.

Thanks a lot!

Hitesh

BThies BThies, 7 years ago

Hitesh,

Are you able to post the subject line & code to see what may be causing those results?


Brian Thies
Professional Email Developer
Thies Publishing
eknowtion, 7 years ago

The subject line is "September Edition of KNOWledge"
and the code is

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                  <p style="margin-top:0;margin-bottom:4px;margin-right:0;margin-left:0;" >Having trouble reading this email? <a href="http://eknowtion.cmail1.com/t/r/e/dtlidd/l/" style="border-style:none;color:#333333;" >View it in your browser</a>. Not interested anymore? <a href="http://eknowtion.cmail1.com/t/r/u/dtlidd/l/" style="border-style:none;color:#333333;" >Unsubscribe Instantly</a>.</p>
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                                      <li style="margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;" ><a href='#9AC6B1BC216E6E2C' style="border-style:none;font-family:Georgia;font-size:12px;color:#2679b9;font-style:italic;" >Supply Chain Sustainability – Take Responsibility to Ensure Your Future by Douglas J. Kent</a></li>
                                    
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                  <p style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >Dear Valued Contact,</p>

<p align="justify" style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >The protracted debate of whether or not we are still in a financial crisis continues.  However, the bigger issue is:  How do we avoid such in the future? Supply Chain leaders across the globe are searching for the answer and turning towards the evolving concept of Supply Chain Sustainability.</p>
<p align="justify" style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >eKNOWtion defines Supply Chain Sustainability as the critical balance of the <em>Economic</em>, <em>Ecologic</em>, and <em>Service</em> attributes of Supply Chain.  In response to this critical need, we <a href="http://eknowtion.cmail1.com/t/r/l/dtlidd/l/k" style="border-style:none;font-family:Georgia;font-size:13px;color:#2679b9;font-style:italic;" >announce </a>our eLuminate&trade; Supply Chain Sustainability offering now available to companies with the need to identify the disconnects that exist today which are creating barriers in our performance and hindering our innovation.</p>
<p align="justify" style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >Our goal is simple. eLuminate&trade; was developed to provide key insights allowing you to take the reigns of responsibility and deliver a Supply Chain that actively mitigates risk, delivers a cost-effective trade-off of economic advantage and environmental &amp; social responsibilities, and creates the Supply Chain that positions for revenue growth while reducing the cost-to-serve.<br />

<br />
As industry professionals, we play a crucial role in the creation of Sustainability in the organization and eKNOWtion is dedicating this edition of KNOWledge to the exploration of Supply Chain Sustainability.<br />
<br />
As a final note, KNOWledge has a new format and will now be delivered to your Inbox monthly.  We hope you will appreciate the thought leadership we attempt to deliver to the community through this medium.  Please also look to join the eKNOWtion team at the conferences and webinars listed in our Events section.  As always &ndash; we look forward to your inputs and opinions as we strive towards the goal of KNOWledge transfer.<br />
<br />
Our best wishes as you continue your journey towards Sustainability.</p>
</p>
                  <p style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >Regards,</p>
                  <p style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" ><strong>The eKNOWtion Team</strong></p>

                  
                  <img src="http://i6.cmail1.com/ti/r/95/CC3/FC0/150246/hr.gif" width="348" height="27" alt="Hr"><h2 style="font-family:'Lucida Grande';font-size:16px;color:#000000;text-transform:uppercase;margin-top:10px;margin-bottom:16px;margin-right:0;margin-left:0;" ><a name="9AC6B1BC216E6E2C" style="border-style:none;font-family:'Lucida Grande';font-size:16px;color:#000000;text-transform:uppercase;text-decoration:none;font-style:normal;" ></a>Supply Chain Sustainability – Take Responsibility to Ensure Your Future by Douglas J. Kent</h2>
                                       <img src="http://i1.cmail1.com/ei/r/BB/77C/939/xlyxy/a1623161141342567-27408053907.jpg"  alt="Main Content Inline Small" align="left" hspace="10" width="164" height="219">
                                       <p style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >As we complete this edition of the now monthly release of KNOWledge, I am encouraged on the recent shift in the world economic conditions. My innate optimism continues, but the frustration that this question creates is that we are asking the question with the na&iuml;ve hope of some semblance of a return to normal &ndash; whatever that is?  My advice:  forget &lsquo;normal&rsquo;!  Focus solely on Supply Chain Sustainability and accept that normal is gone, lost forever and will not return.  <br />
<a href="http://eknowtion.cmail1.com/t/r/l/dtlidd/l/u" style="border-style:none;font-family:Georgia;font-size:13px;color:#2679b9;font-style:italic;" >Read more</a></p>
                                       
                                       <p class="top" style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" ><a href="#" style="border-style:none;font-family:Georgia;font-size:13px;color:#2679b9;font-style:italic;" >back to top</a></p>

                                       <img src="http://i6.cmail1.com/ti/r/95/CC3/FC0/150246/hr.gif" width="348" height="27" alt="Small Hr"><h2 style="font-family:'Lucida Grande';font-size:16px;color:#000000;text-transform:uppercase;margin-top:10px;margin-bottom:16px;margin-right:0;margin-left:0;" ><a name="9C20B4C7F364E90C" style="border-style:none;font-family:'Lucida Grande';font-size:16px;color:#000000;text-transform:uppercase;text-decoration:none;font-style:normal;" ></a>Supply Chain Visibility – Can Information Replace Inventory? by Hitesh Attri</h2>
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                                       <p align="justify" style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" >Supply chains have been stretched in both directions of demand and supply to access new markets and low cost component supply. Combined with ever increasing consumer demand on features and short product life cycles, supply chains are becoming more complex. The spread and complexity of supply chains have made it harder to manage end-to-end operations effectively. In response to market&rsquo;s needs for a more responsive and agile global supply chain network and the need to better mitigate risks; supply chain visibility continues to be an important supply chain priority. <br />
<a href="http://eknowtion.cmail1.com/t/r/l/dtlidd/l/o" style="border-style:none;font-family:Georgia;font-size:13px;color:#2679b9;font-style:italic;" >Read more</a></p>
                                       
                                       <p class="top" style="font-family:'Lucida Grande';font-size:12px;color:#333333;margin-top:0;margin-bottom:10px;margin-right:0;margin-left:0;text-align:left;" ><a href="#" style="border-style:none;font-family:Georgia;font-size:13px;color:#2679b9;font-style:italic;" >back to top</a></p>
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                        <td class="footer" align="center" style="padding-top:0;padding-bottom:10px;padding-right:0;padding-left:0;border-top-width:2px;border-top-style:solid;border-top-color:#ededed;" >
                           <p class="first" style="color:#a1a1a1;font-size:11px;padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;margin-top:14px;margin-bottom:0;margin-right:0;margin-left:0;" ><a href="http://eknowtion.cmail1.com/t/r/l/dtlidd/l/b" style="border-style:none;font-family:'Lucida Grande';font-size:11px;color:#2679b9;" >eKNOWtion - Supply Chain Consulting, Education & Research</a></p>
                              <p style="color:#a1a1a1;font-size:11px;margin-top:0;margin-bottom:0;margin-right:0;margin-left:0;padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;" ><a href="http://eknowtion.forwardtomyfriend.com/r/l/2AD73FFF/dtlidd/l" style="border-style:none;font-family:'Lucida Grande';font-size:11px;color:#2679b9;" >Forward this email to a friend</a>. Not interested anymore? <a href="http://eknowtion.cmail1.com/t/r/u/dtlidd/l/" style="border-style:none;font-family:'Lucida Grande';font-size:11px;color:#2679b9;" >Unsubscribe Instantly</a>.</p>

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Thanks again for your help Brian.

BThies BThies, 7 years ago

Hitesh,

It's a wonderfully designed email, and here are my recommendations:

Unrelated to your spam filter issue, in your text "High-Tech & Electronics Supply Chain Summit" and "Education & Research", the & in your code should be &amp; (or you'll end up with a weird character upon delivery).  Also, you have an extra </p> after "Sustainability" but before "Regards,".

On to the spam filter issue:

First, I noticed you have the word "Supply" listed 26 times in the document which could possibly add up negative points in some filters (As in, "We can Supply you with Viagra!").

Second, some anchor links with long sequences of character combinations (without a traditional link) may trigger negative points depending on the filter..  I'd consider changing them to 3 characters, such as AB1, AB2, etc.

Third, cmail1.com (part of the links used by CM in your document) are showing up on a "grey" list on URIBL.COM.  It's not black listed, but may cause false positives for spam.  Your links are currently displaying "eknowtion.cmail1.com" as well as your images being linked to cmail1.com where they are hosted.  You may want to consider using a custom domain name in your "customize" settings to get a different URL listed.  (For example, I host my images from my own site, and my custom domain is "ecap2.thiespublishing.com").

Finally, (and this is on the CM side as well) there is something messed up with the Spam Filter test itself.  If I hit refresh while on the test page, I'm able to get some filters to show passing one moment, then after refreshing one will show failed, then after a few more refreshes it passes.  Hard to accept what it's telling you at that point.


Brian Thies
Professional Email Developer
Thies Publishing

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