Offline competition opt-in

We have a valued client, who has embraced CM wholeheartedly, and is a not-for-profit charity. They want to grow their subscription list and are planning to run a competition with an offline entry form. They initially wanted to use the details gathered from this competition to send direct (snail) mail and EDM (via CM).

I have counselled them that they need to include a check-box, with a 'I would like to be contacted via email...' opt-in to keep on the right side of the anti-spam laws.

My client has asked if they can have an opt-in by default message instead. ie. 'check here if you do NOT want to receive emails..' Effectively an opt-out.

Will this approach suffice?

Mathew Mathew, 7 years ago

For Campaign Monitor, we do require it to be opt-in, and your suggestion is the best way. However, if they could make it very clear, for example:

"By entering this competition you are agreeing to also be added to our mailing list" prominently displayed, and then having the opt-out, that would be acceptable. That way, people are aware of the fact they are giving permission.


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