If my designer is making the creative for my email and has included a link to our application's own unsubscribe page, can we use that for the unsubscribe link instead of Campaign Monitor's pro forma link in the footer? Or do we have to have both?
Hi Paperless, you are required to use our instant unsubscribe link as it will instantly remove the subscriber from your subscriber list. However, you can set the unsubscribe confirmation page to be your own unsubscribe page, for the purposes of synchronizing unsubs with your own database. I recommend reading these two articles on this topic: Adding an unsubscribe link and Synchronizing unsubscribes
Do give us a buzz if you have any other questions regarding this process.