As standard on our html email templates we have the usual "You are receiving this...unsubscribe here...view in browser here" right at the very top to the email, as I believe this is where Campaign Monitor would like us to put this information. Now we have recently realised that on an iPhone when a user views their inbox each message has the sender, the subject, and then the first few lines taken from the email.
Now because the first few lines in our email template are about unsubscribing etc it doesn't make the email look particularly attractive for recipients. Has anyone else had any thoughts on this? It's not so much a problem, more of a design question I guess.
Any thoughts would be much appreciated.
I put the web version link at the top, and the unsubscribe at the bottom.
Nobody's forcing you to put the unsubscribe anywhere, so place it where it makes sense.
You are right that it is a design question - I've seen emails that have a short header / contents list, then the permission reminder and unsubscribe, and then the content. That might work better for you.