I need clarification on Personalisation tags, before I instruct a client to fiddle with his 25,000 contacts in an excel file!
I've read the posts on Personalisation at..
I appreciate the [fullname] record is composed of [firstname] followed by [lastname] so CM is obviously able to split [fullname] into [firstname] and [lastname] on the fly.
Can you confirm that I'm NOT able do the following:
to create a custom field called [title] (i.e. Mr, Mrs or Dr. etc) and then start the email like...
Dear [title,fallback=] [lastname, fallback=Subscriber]
If i cannot, do i have to instruct my client to concatenate the title/lastname records in his csv to be one record that he imports as [fullname]
Many thank up front