I'm trying to personalize the subject line but it doesn't work. I have a first and lastname for each of the subscribers and I put the right code in the subject line:
[firstname,fallback=Hey], will you be the new designer for x?
But it doesn't work if I send out a test to myself. I always get 'Hey'.
What could possibly be wrong?
Ok, found it out myself. Apparently I have to use firstname1 instead.
You got it. If you have first name as a custom field rather than using our dynamic tag you need to use the custom tag instead, as you discovered. You can always find what the personalization tags are by clicking the custom fields link when viewing a subscriber list.