Unsubscribe Problems

Hi There,
I also have a question re: the unsubscribes.  How come where the reports show recipients haven’t clicked and they haven’t opened the email but they have they unsubscribed?
How is this possible?
Cheers

Mathew Mathew, 7 years ago

An open is recorded when the tracking image is downloaded, or a content link is clicked. If someone looks at your email without images being loaded, and just clicks 'unsubscribe' then they are removed - see http://www.campaignmonitor.com/blog/archives/2007/01/all_about_email_open_rates.html for more.


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