How many e-mails is too many e-mails?

I've been trying to get an idea of how often to email my customers. I'm curious what the general consensus is on this. I've heard no more often than every 2 weeks, to two months! I'm looking for feedback from actually experience sending emails, not personal preferences.


davidaf davidaf, 6 years ago

Ryan, we just posted an excellent blog article on this very topic. Of course, how much is too much is, like beauty, in the eye of the beholder; so why not let your recipients choose?

The Campaign Monitor Blog – HTML email smarts to go with your good looks
Glassman96 Glassman96, 6 years ago

It kind of depends on what type of site you have. If you are offering a info newsletter that has tips and things of that sort, then once a week to two weeks. If you're just sending sale campaigns then two weeks to a month. you have to be the judge on what your customers want. Would you want somebody to spam you to death?

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