Question on recipient activity

What does it mean when a recipient opens your email 3+ times within the same minute? Is it a combination of the preview pane and then double-clicking to actually open the email? Are they going back and forth between emails? What experience do you guys have with this?

vinnyverma, 6 years ago

This is a really good question. Would love insight on this.

Diana Diana, 6 years ago


It could be a variety of things. We track opens by the loading of an image, so it just means that image is being loaded multiple times. It could be scrolling through the preview pane, opening it in the preview pane and then again double clicking to open it fully, the mail server loading the image, software on their computer loading the image, etc.

D. Potter
Campaign Monitor

Join 200,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

Get started for free