Wondered what you all thought about the new Gmail feature, it shows YouTube videos directly in an email...Here's how it looks: http://twitpic.com/15afxo It does not work with link tracing, so you have to use the cm_dontconvertlink tag.
Should we segment Gmail users do you think? What's your take on this...video in email seems so fragmented with Gifs, HTML5, Certified and now Gmail/YouTube.
p.s. @MarkatEMR wrote a great post on this today: http://idek.net/15rw
Hi Anna, great call! We'll certainly tweet about about @MarkatEMR's post.
In terms of segmentation, I guess it all depends on whether you have enough responsive Gmail users to make it worthwhile to send Gmail-targeted campaigns. That said, I'm keen to do a blog post on segmenting your lists in that way - will post a link here when it's ready :)
I think the danger with @gmail.com segmenting is there is really no assurance that someone with a gmail.com address is actually viewing their email in the Gmail interface.
Yeah your right... I think I'll turn of link tracking on YouTube vids, and send it to all email clients. The YouTube viewing figures give you some idea of response.
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