Help me convince my boss we should use campaign manager not Outlook!

Hi

We have trialled Campaign Monitor for a while and I am really happy with it. However when my boss compares to Outlook 2003 where you can easily embed an image in an e-mail and apparantly do not need to download the image on the other end (it shows immediately in a few tests we have done to inhouse and outbound adresses) why go through the hassle of using CM except you won't get the reporting with Outlook 2003 which I think is a major drawback?

Can anyone shed some light on this issue?

Regards,

Fred

fyredefyre fyredefyre, 6 years ago

Why don't you setup a demo account and run a presentation on the benefits of using CM? Show them the reporting capabilities and the ROI and you'll likely generate the right kind of interest. Besides, who doesn't love a great visual reporting tool?


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Mathew Mathew, 6 years ago

Also, what happens when your corporate email server gets accidentally blacklisted? Or you email someone who unsubscribed and they lodge a complaint with your ISP?

There is a lot of behind the scenes work in making email reliable that you'd need to take on yourselves too.


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Vienna, 6 years ago

Are you saying that if the message is composed in Outlook 2003 that an embedded image will arrive inside the message no matter whether the email is opened in Yahoo or Gmail or Hotmail or whatever browser account, too?

I know that my Gmail account automatically strips out embedded images even from such newsletters as sent by Adobe. It offers me the option of accepting the images in a pop-up warning or denying them.  I would imagine that any email sent to me composed in Outlook would suffer the same fate.

Another thing that I am sure has been commented on in the forums already in Gmail if I send my Gmail account the same Campaign Monitor Preview of a newsletter several times as I refine it, Gmail will refuse to download the subsequent newsletter Preview. It sees the same Topic header as the previous Campaign test and truncates the next newsletter so that it does not show up.

I have to change the name of the Campaign in the Subject header in order to get Gmail to download the Campaign newsletter I am testing.

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