I've been using CM for a long time now but never sent a split campaign before.
I'm looking to sent an email to around 2500 subscribers.
the email will contain a link to a survey.
I want one link to go to 50% of the subscribers and another to go to the other 50%
How do i do this? As it seems the CM split campaign option doesn't cater for this scenario, as it will only sent both emails to a small sample and then the winner to the rest, which is not what i'm looking for.
Campaign Monitor's A/B testing is really for testing with a smaller percentage, and then everyone else gets the 'winner'. In your case, it would really need two separate campaigns to achieve a 50/50 split.
You'd want to create a custom field and store a '1' or '2' value in there, then segment the list using that field, and send the two campaigns.
From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that drive real business results.Get started for free