From your current and past experience in direct marketing using CM, I wanted to know an application (web or desktop) providing SMS Sending functionality would be of any value to you? What's on my mind is to integrate CM and Clickatell through both their API's.
What about the cost model for such a service? Would it be a one time fixed fee price for the software or a service based model per SMS for example?
Thoughts and Comments are most welcomed!
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