We are relatively new to Campaign Monitor but we really love the features and logical ease of use.
Our business is primarily design, web-to-print, and offline printing and fulfilment and project management.
We are pleased with our e-Newsletter which has a lead article, two case studies, a featured article and then a series of snippets such as: did you know? , jargon buster, featured product and view our website.
This is all well and good for keeping clients and warm propsects in touch with what we are doing but does anybody have any suggestions as to how we can take this to the next level and really engage with people?
Interestingly, we have had a "get a quote" button for 5 editions and never, ever received a single enquiry!
Do you think that this is because a newsletter is a newsletter - nothing more, nothing less?
Are there techniques, tricks of the email trade to incentivise and stimulate calls to action?