Personalization fallback to other personalzation

Hi - We have a list with some people on it who have honorific titles (Such as Dr or Prof of Sir).

So for people without such titles the personalization should be:
Dear Firstname (using Dear [FirstName1,fallback=Subscriber] )

but if the custom field title_hon contains something ie Dr it should output:

Dear Dr LastName - so data from [title_hon] and [lastname1]

Any clue as to how I can do this?

davidaf davidaf, 6 years ago

Unfortunately this isn't possible with our personalization as it doesn't have support for if/then statements.

You'd have to choose one or the other or go with a full name with the honorific title.


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BThies BThies, 6 years ago

You can always use if/then formulas in an excel spreadsheet with the list, and then simply re-upload with the results in a custom field.


Brian Thies
Professional Email Developer
Thies Publishing

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