Facebook "Like" button?

A client just emailed me about Mailchimp's Facebook "Like" option coming soon:
http://mashable.com/2010/07/09/mailchimp-facebook-like/

First question; is CampaignMonitor working on something like that?

Second question; How is that even going to work? Is that just a link to a post-to-facebook url with some metadata, and Mailchimp is doing some extra tracking of those clicks? There can't be any javascript happening in the email right, so we should be able to recreate this (minus the extra tracking)?

roshodgekiss roshodgekiss, 6 years ago

Hi peterbaker, cheers for writing in. First up, we don't have any immediate plans to add a 'Like' widget/tag to Campaign Monitor quite yet - it's still under consideration, so I've added your vote for it.

Sadly, we don't have any details on how MailChimp is doing this, although you're probably right when you say that they add a little something to the email's metadata, then use the webversion of the campaign to generate titles, descriptions etc.

Believe it or not, I was working on a post last week re: sharing your campaigns via Facebook. Although I won't be posting it until later this week, you can view a sneak-peek :)


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NickoLabs NickoLabs, 6 years ago

Hi Ros

Really interesting post you got there! I'll be looking forward to the "full version" of it. The meta stuff came just in time for me, especially the image_src thingie! I might go along and do a French version of it in order to explain some stuff to our clients, on our blog...

The Facebook Sharer App is something blogs already uses for sharing posts (Wordpress offer a plugin ALA Mashable for that). I'm also pretty convinced this is how Mailchimp does it, apart from making the integration perhaps easier then the handmade version. One thing I noticed wasn't explained in your post (but I assume facebook fills the blank, based on the page's title meta) is the uses of the title "tag" in the url:

http://www.facebook.com/sharer.php?u=[webversion]&t=[Campagin Title or Custom Title]

As for tracking, peterbaker, all CM link are tracked... so it's going to be alright! :D It simply won't be in its own "tabs" in the report section, but it's gonna be tracked as any other links.

I'll add that the same can be done with Twitter directly

<a href="http://twitter.com/home?status=[webversion]"  title="Click to share this post on Twitter""><img src="ADD_IMAGE_URL_HERE"  alt="Share on Twitter"></a>

or via Tweetmeme service (http://help.tweetmeme.com/2009/07/15/email-buttons/)

<a href="http://api.tweetmeme.com/share?url=[webversion]"><img src="http://api.tweetmeme.com/imagebutton.gif?url=[webversion]" height="61" width="51" /></a>

Nickolas Simard
Multimedia integrator: Strategy & Web development
WebsiteTwitterFacebookLinkedIn
roshodgekiss roshodgekiss, 6 years ago

Hi Nickolas, this is brilliant! I've certainly bookmarked this thread, as I'd love to refer to your Twitter code in a seperate post.

Yes, Facebook fills in the title, based on the page's meta. I'll make that a little more clear in the post. Thanks for your awesome feedback there - I think it's about time I pushed the post live :)


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PDD2010, 6 years ago

Hi I have just been searching for the "Facebook Like" feature and came across the MC solution. I want to vote for CM to add this feature too, as it's definitely getting a big buzz over there and it's a powerful way to increase viral penetration.

As MC said in their recent release:

When a subscriber clicks the "Like"  button in an e-mail, the campaign is then posted to their Facebook profile. Those "Like"  behaviors are tracked by MC and made accessible in the campaign social stats section.
While somewhat controversial, "Like"  buttons have proved to be incredibly popular, especially for content creators and online publishers. Nearly 65 million users reportedly "Like"  things daily, and TypePad users have experienced a 50% increase in referral traffic to their blogs from Facebook.

I'll give your code above a try.  I also found this link (where the above quote is taken from) useful:
http://emailexpert.org/adding-a-facebook-like-button-to-your-email-template/

Cheers
Sol

roshodgekiss roshodgekiss, 6 years ago

Hi PDD2010, thanks you for the vote! And thank you for sharing that link, it's awesome. Let us know how you go with either approach :)


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fyredefyre fyredefyre, 6 years ago

Sounds great. +1 for me.


www.phenom.com.au - Everything Email.
Email: jordan.hunt@phenom.com.au Skype: fyredefyre
byrnecore, 6 years ago

I'm in for a vote too.

mraedge, 6 years ago

Keep in mind. If your recipient uses the code above to seed the [webversion] - they'll be seeding their own Personalised Version. Every social-network based click through to this webversion will be tracked against the original subscriber's subscriber record. Their "open" rate and click-through figures could go through the roof... but it won't have been them!

We took a different route that allowed independant tracking, and didn't skew our CM campaign stats...

NickoLabs NickoLabs, 6 years ago
mraedge :

Keep in mind. If your recipient uses the code above to seed the [webversion] - they'll be seeding their own Personalised Version. Every social-network based click through to this webversion will be tracked against the original subscriber's subscriber record. Their "open" rate and click-through figures could go through the roof... but it won't have been them!

We took a different route that allowed independant tracking, and didn't skew our CM campaign stats...

Hmm, I actually haven't given this a thought. Perhaps someone from CM can concurs this.

The webversion link is a standard, non-tracked page. I think that's how it works, and I may be wrong. The tracking (who opened and clicked the email) is done when the subscribers click the "Webversion" link, or the "Share" link... after that, whatever is shared (such as the Webversion of a campaign), will not count in the "opened" stat.

I'd really like to know more about this process and the impact of sharing with the campaign stats.
Thanks!


Nickolas Simard
Multimedia integrator: Strategy & Web development
WebsiteTwitterFacebookLinkedIn
davidaf davidaf, 6 years ago

Nickolas,

mraedge is correct by saying that the webversion will be tracked against the original subscriber's subscriber record. If you use a generic webversion link, like what is generated in the archive, it won't track, but if you use the webversion link from a recipients email, that recipient's record will record all the activity on that webversion.


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NickoLabs NickoLabs, 6 years ago
davidaf :

If you use a generic webversion link, like what is generated in the archive, it won't track, but if you use the webversion link from a recipients email, that recipient's record will record all the activity on that webversion.

Hi Davida

So, if I understand correctly, there are two webversion: the generic one and the user generated one.

Therefore, upon creating the email, the "admin" would have to set the sharing tool's link the the generic webversion (which I suppose is available... somewhere?), before sending it, thus making sure that the share tool doesn't use the user's webversion's page.

It seems a bit to me like a complex task, for generic and common users. Any plans including "copy-pastable" code snippet or sharing tool in CM?


Nickolas Simard
Multimedia integrator: Strategy & Web development
WebsiteTwitterFacebookLinkedIn
Ciordia9, 5 years ago

In 5 months has this gotten any easier or are these things still on the 'wait and see' '+1 your interested' board?

roshodgekiss roshodgekiss, 5 years ago

Hi Ciordia9, welcome to the forums! I can confirm that we're actively working on adding social sharing to the app. Although I don't have an exact timeline as yet, we do expect it being added in the near future. Stay tuned to our blog as we'll be certain to post more details there, closer to release.


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pmcall, 5 years ago

I'm eager to see this feature, too.

Using the webversion link as described poses some pretty big privacy issues -- exposing the original recipient's email address and letting anyone unsubscribe them or change their address and preferences. So it's not really viable in my case. I've been hand-coding share links using the archive URL, which I discovered how to find through trial-and-error.

Very much looking forward to a more elegant solution. Even having a tag for the archive URL would be a big step forward.

Thanks for your wonderful service, I'm so glad to be back as a Campaign Monitor user (thanks to your pricing changes). And I sing your praises whenever I have a chance.

Pam

roshodgekiss roshodgekiss, 5 years ago

Thank you so much for letting us know, Pam. We can't wait to make social sharing available and get your feedback on it - we assure you that it certainly will be a more elegant solution. :)

Welcome back and thank you for being so awesome! :D


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roshodgekiss roshodgekiss, 5 years ago

Hi folks, we're very pleased to say that we've just added social sharing to all Campaign Monitor accounts. This means that we won't be needing to hand-code the sharing links as per the method above, sorry NickoLabs ;)

Using our simple template tags, it's now super easy to add 'Like on Facebook' and 'Share on Twitter' links and buttons to your email campaigns. Your clients can also add social links and buttons to their email templates using the WYSIWYG editor.

In addition, we've backed up social sharing with robust (and really, really good looking) real-time reports, complete with Facebook likes, tweets and forwards via email. It's also possible to share sent campaigns from within your account.

Many thanks for all your feedback and patience while we've worked on bringing social integration to the app. Find out more about social sharing in our blog, or get in contact with us, should you have any questions or suggestions :)


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christiang69 christiang69, 5 years ago

I'm looking for a way to make the facebook icon I have in my newsletter template "Like" my facebook page instead of liking the newsletter, is there any way to do this? I've been looking everywhere, any help would be greatly appreciated.

roshodgekiss roshodgekiss, 5 years ago

Hi christiang69, welcome to the forums! This is pretty straightforward to do using our <fblike> tags in the following way:

 <fblike likeurl="http://yourdomainhere.com"></fblike>

Simply pop in your Facebook page's domain and you should be good to go. Here's more info on its usage.

Sorry about the edit here, obviously I'm learning, too!


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