What do you guys think about sending campaigns in HTML text only format?

Meaning using CSS to make colorful email text messages, without using any images.

Do you think clients are more likely to respond to a nice, colorful text only creative rather than plain text?

Here's a screenshot of something I made at work:

I work in promotional email marketing, so image blocking is a huge problem and we have no control over the creatives we're given. However, when it comes to text emails, I think we're given a little bit of leeway in designing. So I was just wondering what you guys thought about this kind of email design.


Mathew Mathew, 10 years ago

Hi Dahlia,

I think an email that is html but without images (which is what you describe) can work really well. Just the ability to define headings, some background colour and links can make a huge improvement in readability.

As you say, you can't rely on the images being there anyway, so designing from this base would be a great idea for anyone. Does anyone already do this in their campaigns?

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Dave Dave, 10 years ago

Dahlia, I completely agree that this is a great way to go. Here's a great example from our gallery from another customer that made this work.

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