Open mail and clicked mail


I have a newbie question and I can't find the answer on the website. Let's say I sent a campaign to 300 recipients. 50% opened  (ie 150 recipients). But what about the clicks ? If 50% clicked, does it mean 150 recipients clicked or that 50% of 150 recipients eventually clicked ?

roshodgekiss roshodgekiss, 6 years ago

Hi digital2, welcome to the forums! The clicked % is based on clicked a link/unique opens. So in this example, 50% of 150 recipients eventually clicked. Let me know if you have any questions about this :)

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digital2, 6 years ago

Thanks for the very clear answer. Greetings from Paris.

kimkemp54, 6 years ago

Also had the same problem. Thanks for this post!

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