Over a series of campaigns, it becomes evident with some clients that there's a body of subscribers who never open the mail. This may be because they've routed all mails from that address to junk, automatically remove them without opening, never receive them because of firewalls, etc.
It would be good to be able to look at the whole list and create a segment based on a rule - for example, subscriber has not opened 3, 4, 5 consecutive emails. This rule could then be applied to have a temporary exclusion list (don't want to suppress them ... yet) for a campaign, or conversely, to mail them a separate campaign to see whether they can be woken up.
This could be useful in saving clients money - a big plus nowadays.
Thanks for your post. You can do this already using segments - see http://www.campaignmonitor.com/resources/entry/1695/creating-and-using-segments/
A rule like 'opened <campaign> or <campaign> or <campaign>' would pick up only people who have recorded clicks or opens in one or more of the campaigns you list. Keep in mind though that we can't record all opens: http://help.campaignmonitor.com/topic.aspx?t=89
Wow. Just shows how I've not investigated segments in any depth! Thanks for the overview. As ever, great product and great service.
Mathew, thats a great tip, but that provides the exact opposite list that Nick (and myself) needed.. This rule would give you all people who HAVE opened at least one of the emails in the rule.
How would we then reverse that to get a list of all the people who have NEVER opened an email.
A rule like 'NOT opened <campaign> or <campaign> or <campaign>' would not work as a user who signed up last week would not have opened an email from last month... so would be in this list but that is not the intent. .
Yep, you can choose "Campaign Was Not Opened" when creating a segment, as well.