I am sending out to quite small lists - 200-300. All of these have requested newsletter and signed up in-store or from client's website. My unsubscribe rate is very small 1-2 and I put this down to people changing their mind. My bounces are only about 5%
My query though is why my opening rate is less than 50% - from people who have requested??
Hey Howard, never fear, your open rate is WELL above the industry average and signs you're doing things right. You can read about how we measure open rates and why yours are so good here:
I would drool at the idea of having that kind of consistent open rate for my whole list. Be content, be very content.
Thanks Guys - you've made me a lot happier and client too I hope!