Has anyone else heard about the new feature active view for Hotmail? apparently it's a new feature in Hotmail to enable dynamic data to be displayed and other interactivity.
Any thoughts on this? and how to get started in Campaign Monitor?
Check out this link
Right now, from an implementation perspective, it's purely speculative. Beyond Hotmail's early partners (eg. Monster, etc), nobody knows whether your everyday email marketer like you and I will be able to use Active Views to embed scripts, forms, and the nice interactive components that the Click Z article suggests. For one thing, there's no mention of how this will overcome the security concerns that have prevented clients from using forms/scripts in the past.
For now, stay tuned to our blog for updates - if we find out any more information about how to use Active Views in our campaigns, we'll post them there.