CM fees

Maybe I'm missing something, but I can't understand why CM prices are so high - is CM a reseller? As a comparison if I subscribed to's 12500 plan it would cost $22.5 p.m. where as CM plan would cost $100 p.m. That's a big difference. I know CM plan offers "unlimited" sends but if you "spam" your list too often people will unsubscribe or simply ignore. If you had a (modest) subscriber list of say 6000, and emailed biweekly (anything more and you move into SPAM territory)  - CM would be 344% more expensive!

Mathew Mathew, 6 years ago

Hi Webber,

Thanks for your feedback. You'll find many different opinions and discussions about pricing in these forums, but in the end it comes down to whether you (and your clients) find Campaign Monitor worth paying for. We're not a reseller, this is our own web application.

We are not always the cheapest option (and also not the most expensive) but we believe based on our own efforts and customer feedback that Campaign Monitor saves people a lot of time and effort by being easier to use, having better reporting and less frustration overall.

We also don't charge for extras like image hosting and we don't include any logos in your templates. Sometimes, price is the only important factor, but more often it is just one part of the decision, especially if you help your clients to see how much time and effort they can save through a system which is easier for them to use.

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webber, 6 years ago

You are right - as a business you are going to charge as much as your customers are willing to pay you and obviously there are enough customers out there willing to pay premium prices for CM to create a viable business. However this makes no sense to me since seems to offer the same features, including a "whitelabel" solution, so I'll be using YMLP.

Mathew Mathew, 6 years ago

We appreciate the feedback. We've found over the years that there is a big difference between "offers the same features" and having those features be well designed, effective and usable.

We spend a lot of time making sure that the features we add to Campaign Monitor are there because they really work well, and not just to add another tick on a checklist of features.

That's not to say that YMLP isn't the best choice for your particular circumstance, just to clarify that we're not trying to be the cheapest option, or the one with the most features. We're trying to be the best email service provider for web designers.

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swinggraphics swinggraphics, 6 years ago

Mathew, I like the cut of your jib. I hope we as resellers can remain competitive using CM. Like you, I like to be upfront and frank with my clients. Mailchimp (with a free option) and YMLP are uncomfortably cheap.

A few enhancemetns to the UI (discussed elsewhere on these forums), and a small price break would be outstanding. Really, I think it's the sub-500 list clients who matter most. If they get started at mailchimp cause it's free, their likely to stay.

michele, 6 years ago

At least create a discount for webagency (30/40%); the final user is not stupid and if I offer the same thing for $40/50, and the client can buy directly from you for $30, you create me a problem.

Ok, you tell me offer templates or other additional services but for webagency the real business is reseller mountly plan (with a good profit margin).

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