A/B Split testing - equal, draw or tie?

Theoretical question: What happens in an A/B split test if the test draws?

Dave Dave, 6 years ago

Hey Oliver. From memory we simply send version A, as the test couldn't demonstrate a clear winner based on the variation and time you selected. We wanted to do this instead of canning the rest of the campaign altogether, in case it was a timely email that still needed to be sent.

Having said that, this is something that only happens very, very rarely.

dan_rc, 6 years ago

Pretty funny/absurd question. I had a good chuckle.

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free