Theoretical question: What happens in an A/B split test if the test draws?
Hey Oliver. From memory we simply send version A, as the test couldn't demonstrate a clear winner based on the variation and time you selected. We wanted to do this instead of canning the rest of the campaign altogether, in case it was a timely email that still needed to be sent.
Having said that, this is something that only happens very, very rarely.
Pretty funny/absurd question. I had a good chuckle.
From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.Get started for free