A/B Split testing - equal, draw or tie?

Theoretical question: What happens in an A/B split test if the test draws?

Dave Dave, 6 years ago

Hey Oliver. From memory we simply send version A, as the test couldn't demonstrate a clear winner based on the variation and time you selected. We wanted to do this instead of canning the rest of the campaign altogether, in case it was a timely email that still needed to be sent.

Having said that, this is something that only happens very, very rarely.

dan_rc, 6 years ago

Pretty funny/absurd question. I had a good chuckle.

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