At my day-to-day job, we use Epsilon's DREAM for email marketing, and it has a feature that I am a big fan of and would like to figure out how to do in CM. Specifically, it allows me to add entire blocks of content based on conditional situations.
As a dumbed-down example, it would be "if Gender=F and State=CA then insert a whole block of HTML content, otherwise just skip this and move on to the rest of the email"...
I can't seem to find any information on doing something similar within Campaign Monitor. Anyone know if it's possible? And if so, how'd you do it?
At the moment this isn't possible, sorry. We have heard similar requests in the past, and I've added you as a vote for development of this feature.
Glad to hear it's on your radar. Is there a roadmap of upcoming features that we can put eyeballs on?
Not at present, I'm sorry to say. That said, we are pretty quick to get back to people like yourself who have made requests - either leading up to release, or soon after the release itself. Fingers crossed that we'll get dynamic content on the road!
Thanks Textello, I added your vote for this on your earlier post. Keep up the good feedback :D
Hi there Textello, we're very glad to announce that dynamic content is finally available in your accounts. Using our new dynamic content tags and custom fields in your lists, it's now possible to add conditional content to your campaigns - including text, images, or even more dynamic content!
While you've likely already got a grip on how it all works, we've also got a new, comprehensive guide that explains the concepts, great applications for dynamic content and the language itself.
A huge thanks to everyone here for being so patient with us; we really hope that this update helps you send less, yet send more relevant newsletters. Naturally, we're also very happy to answer any outstanding questions you may have about dynamic content, so feel free to get in touch with our team, or post in the forums if we can help out in any way :)