A much lower bounce rate

In April I sent our a couple of campaigns that I re-sent last week.

Same list minus the unsubscribes from the April sends.

The second time round the bounce rate has been much lower - about a third of the April send.

Any ideas why this may have been the case?

Thanks,

Lawrence

roshodgekiss roshodgekiss, 6 years ago

Hi architxt, our app automatically cleans up bounced email addresses - immediately, for hard bounces, or after 3 attempts for soft bounces. There's a good chance that quite a few invalid/abandoned email addresses have been cleaned up following your earlier campaigns, thus the reduced bounce rate.

For more information, take a look at this resource on how Campaign Monitor handles bounces.


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