A much lower bounce rate

In April I sent our a couple of campaigns that I re-sent last week.

Same list minus the unsubscribes from the April sends.

The second time round the bounce rate has been much lower - about a third of the April send.

Any ideas why this may have been the case?



roshodgekiss roshodgekiss, 6 years ago

Hi architxt, our app automatically cleans up bounced email addresses - immediately, for hard bounces, or after 3 attempts for soft bounces. There's a good chance that quite a few invalid/abandoned email addresses have been cleaned up following your earlier campaigns, thus the reduced bounce rate.

For more information, take a look at this resource on how Campaign Monitor handles bounces.

Get in touch with us on Twitter: http://twitter.com/campaignmonitor
We're also on Facebook: http://facebook.com/campaignmonitor

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free