I have a client that wants to send personalized email to their customers 3 times a week. Each Email session will contain different customers and will entail creating a separate list for each. So far, so good. The problem that I have is that in each list, while 85-90% of the emails go to unique addresses, there are going to be some addresses which will need to get 2 or more emails as the personalized information contained in the email will be unique. Creating a list the normal way removes the duplicate emails, hence losing the detailed info contained in those records. The only way that I've found around this is to create one list with one records per email, then create a second list only those records which require a second email, and so on. This can be awkward and cumbersome, considering that the client is on the pay-as-you-go plan. My first attempt at this resulted in the following: List 1 - 300+ Emails; List 2 - 12 Emails; List 3 - 1 Email (Yes, I had one customer that required 3 unique emails). Anybody have any other ideas on how I could streamline this process?
Hi rwthoroe, welcome to the forums. Admittedly, this is a rather unique situation and off-the-bat, it seems like separate lists are the way to go. Of course, I'd be keen to hear about other approaches.
For sending multiple small sends like this, your client may find that a monthly plan could be more economical. Just a suggestion, however the $15 for our cheapest plan may be much less than the delivery fees incurred using PAYG.