I have an odd one. In a recent MailBuild campaign I have sent, one of the subscribers is reported to have forwarded to 2 friends, yet this subscriber is not reported as having opened or received the email.
Is this strange?
OK so after some research I am guess that the subscriber has open the email in plain text format, then forwarded to a friend.
That's certainly possible - or they viewed the HTML email but without downloading images. See our article on open rates for more on that.