No open but forward to a friend


I have an odd one. In a recent MailBuild campaign I have sent, one of the subscribers is reported to have forwarded to 2 friends, yet this subscriber is not reported as having opened or received the email.

Is this strange?

Thanks, Willis

Willis, 9 years ago

OK so after some research I am guess that the subscriber has open the email in plain text format, then forwarded to a friend.

Mathew Mathew, 9 years ago

Hey Willis,

That's certainly possible - or they viewed the HTML email but without downloading images. See our article on open rates for more on that.

Get in touch with us on Twitter:
We're also on Facebook:

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free